Shot in the infamous “New California Theatre” in downtown San Diego, this could easily be what started it ‘all’ whatever it ‘all’ is. A young MaxOne, Man of War, E-Roc, and a new label named Syntax Records w/o distribution or catalog wanted to make it’s mark. We achieved the accelerated response needed to launch a new Label. Until then, there it was rare for indie’s to posses a real music video shot on film. This video shot all the way to #18 on the over all CCM music video chart, with no actual product on the shelf. At the end of the day, this was fun. Also it might be fun to know that the song was written, produced and recorded, and about a half hour in a local studio. We had very little time to prepare, but we didn’t want to pass up on the oppurtunity to have Fortress Entertainment (Xzibit, Eminem, P.O.D., Papa Roach & more) to shoot a music video for us.