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Kraft Foods Inspires the Soul With Production by rocdomz!

Kraft Foods will celebrate inspirational music by offering an exclusive music compilation, “Inspire the Soul.” The limited edition “Inspire the Soul” CD will be available, while supplies last, during the month of October at participating stores and on line. Participating regions include Atlanta, Charlotte, Chicago, Detroit, Los Angeles, Texas and New York.

“Inspirational gospel music has a long tradition in African American households,” says Linda Crowder, Sr. Director, Multicultural Marketing, Kraft Foods North America. “It has been a source of hope, joy and fulfillment for many. Kraft Foods is proud to nourish the soul with good music and good food with this promotion.”

Legendary Grammy(R) Award winning singing sensation and author of best selling cookbook, La Belle Cuisine, Ms. Patti LaBelle, will be the spokesperson for this promotion. LaBelle previously partnered with Kraft Foods where she served as spokesperson for Touch of Soul, a fully-integrated promotion that offered easy meal solutions and celebrated the proud heritage of the African American cooking experience.

“I am delighted to join Kraft Foods again in celebrating two of my favorite things — music and cooking,” says LaBelle. “Inspire the Soul is special mostly because it celebrates the true meaning of the African American traditions of gospel music and delicious food with family and friends.”

Inspire the Soul is a CD compilation of ten (10) inspirational songs from some of the best and brightest of contemporary gospel recording artists. Music by Grammy(R) Award winning artists Yolanda Adams, Georgia Mass Choir, Fred Hammond & Commissioned and Patti LaBelle are compiled with songs by other leading contemporary voices including Vickie Winans, Keith “Wonderboy” Johnson & The Spiritual Voices, Deitrick Haddon, Tonex and the solo debut of Michelle Williams of Destiny’s Child.

Each CD will be offered for $2.99 with the purchase of three participating Kraft Foods products.  A radio campaign to support the promotion will be in four markets.  Participating Kraft brands include:  KRAFT deluxe macaroni & cheese, KOOL-AID drink mix, POST cereal, MIRACLE WHIP salad dressing, NABISCO biscuit, KRAFT sandwich spread, BREAKSTONE sour cream, KRAFT natural cheese, KRAFT singles cheese, KRAFT salad dressing, KRAFT barbecue sauce, OSCAR MAYER bacon, bologna and hotdogs, VELVEETA processed cheese and TANG drink mix.

Kraft licensed “Dancin’ In The Son” from Tonex’s album 02 which was produced by sirROCDOMZ.

Kraft Foods markets many of the world’s leading food brands, including KRAFT Cheese, MAXWELL HOUSE and JACOBS Coffees, NABISCO cookies and crackers, PHILADELPHIA Cream Cheese, OSCAR MAYER meats, POST Cereals and MILKA Chocolates, in more than 145 countries.